I spent some very creative time with a client developing their Brand Bible. It was an opportunity to explore how they wanted people to understand, experience and remember the business. The conversation went well beyond colours, fonts and the placement of a logo. We discussed the story behind the company, the values it wanted to uphold and the tone it wanted to use. We considered how those qualities should come through when someone visits the website, speaks to a salesperson o

One of the most useful things a business leader can discover is how much they still have to learn. Experience gives us confidence. We become familiar with our customers, our products and the daily demands of running the business. Over time, it is easy to assume that this familiarity gives us a complete understanding of what the business needs. Sometimes the gaps only become apparent when someone asks a question we have never considered. I have mentored a number of business le

I had the privilege of mentoring Tim Telford of Devtank, a fantastic business whose work is well worth exploring. Looking back on that opportunity reminds me why mentoring matters to me. Running a business brings decisions that can be difficult to discuss openly, particularly when everyone around you is looking to you for the answer. Having someone outside the day-to-day demands of the business can create space for a different kind of conversation. For me, good mentoring begi